Community. Compliance. Social Business.
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Ranked two years in a row near the top of the Forbes' list of "Top 50 Social Media Power Influencers" and also listed in the "Top 50 Social Media Bloggers" as ranked by the social analytics firm, Kred, Glen Gilmore is an internationally-recognized digital marketing strategist. He is also a practicing attorney and teaches Digital Marketing, Crisis Communications and Social Media Law at Rutgers University Center for Management Development. He regularly creates and delivers customized training for members of the Fortune 500. A national speaker, Gilmore is widely sought on the subject of social media marketing. He has been quoted by MSNBC and CNN on the use of social media marketing by major brands during the Super Bowl and by Reuters and The Times of India on the security risks posed to investment advisors from the use of social media. With over 200,000 followers on the social network Twitter, Gilmore has been called a "Twitter Powerhouse" by the Huffington Post and "well-versed in all things Web related" by The Memphis Daily. His niche Twitter account, @SocialMediaLaw1, is ranked as the "Top account" by Twitter on the subject of Social Media Law and his account @HealthcareSMM is listed in the Top 100 Pharm Influencers on Twitter. He may also be found at: @GlenGilmore @UKSocialMedia @EUSocialMedia @FinancialSM and @NYSocialMedia.
Having served several years as Chair of New Jersey's Economic Development Task Force for the League of Municipalities, during his two-term tenure as Mayor of New Jersey's eighth-largest city, Hamilton, Gilmore brings a wealth of experience to his clients. During his tenure as Mayor, his community was for the first time recognized by Money magazine as one of the "Best Places to Live in America" and by CNN as the "10th Safest City in America".
For his leadership in crisis, Gilmore earned many accolades:
The New York Times "Gilmore became...a national hero"
TIME magazine "Gilmore...is a man of action."
He also served for several years as a member of the Robert Wood Johnson University Hospital Board of Directors. He is also a former municipal prosecutor, Communications Director for a member of the New Jersey State Assembly, and he earned the "Silver Wings" of a paratrooper, having been commissioned an Infantry Lieutenant while a student at Rutgers.
Social Media & Digital Strategy
The worlds of communication and marketing have changed. The challenge is to seize the enormous opportunities created by a medium of communication that has a staggering scale of participation never imagined before and a speed of delivery that takes only as long as the send on a smartphone. Social media, the medium of the web, demands a "conversation" --monologues are not accepted. "Authenticity" and "transparency" are minimum requirements of a digital strategy that aims to connect real people with real opportunities. Content creation and search engine optimization go hand in hand.
Social Business & Governance
As social media has evolved to social business, a transformation that recogizes the enormous marketing importance of the medium, social and digital governance have become a challenge for most companies, especially for those operating within highly-regulated industries. Understanding that regulatory agencies are also struggling to develop guidelines that keep pace with evolving technologies and online marketing mediums creates social and digital governance concerns for most businesses.
Don't Let Legal Keep You Out of Social
Social media polices, training and supervision are the foundation stones of regulatory compliance and digital marketing success. Creating a social media marketing business plan and governance team that integrate a cross spectrum of a company should mark the begining of a company's journey into the social media space. Failing to do so puts companies at risk.
Providing guidance in the world of digital marketing and new media: establishing a social media team, plan, policies and training, brand launch, reframing, community development, key opinion leader mapping and communications, brand monitoring, "conversation", business development, search engine optimizaton (SEO), reputation management, crisis planning and response, content curation and creation and engagement, digital governance, regulatory compliance: marketing in the digital marketplace. Social Business.
Social Media Mega-Trends
"Helping you when...
it matters most."