Digital Strategy. Marketing. Social Business.
For his leadership in crisis, Gilmore earned many accolades:
The New York Times "Gilmore became...a national hero"
TIME magazine "Gilmore...is a man of action."
He also served for several years as a member of the Robert Wood Johnson University Hospital Board of Directors. He is also a former municipal prosecutor, Communications Director for a member of the New Jersey State Assembly, and he earned the "Silver Wings" of a paratrooper, having been commissioned an Infantry Lieutenant while a student at Rutgers.
Social Media & Digital Strategy
The worlds of communication and marketing have changed. The challenge is to seize the enormous opportunities created by a medium of communication that has a staggering scale of participation never imagined before and a speed of delivery that takes only as long as the send on a smartphone. Social media, the medium of the web, demands a "conversation" --monologues are not accepted. "Authenticity" and "transparency" are minimum requirements of a digital strategy that aims to connect real people with real opportunities. Content creation and search engine optimization go hand in hand.
Social Business & Governance
As social media has evolved to social business, a transformation that recognizes the enormous marketing importance of the medium, social and digital governance have become a challenge for most companies, especially for those operating within highly-regulated industries. Understanding that regulatory agencies are also struggling to develop guidelines that keep pace with evolving technologies and online marketing mediums creates social and digital governance concerns for most businesses.
Don't Let Legal Keep You Out of Social
Social media polices, training and supervision are the foundation stones of regulatory compliance and digital marketing success. Creating a social media marketing business plan and governance team that integrate a cross spectrum of a company should mark the beginning of a company's journey into the social media space. Failing to do so puts companies at risk.
Providing guidance in the world of digital marketing and new media: establishing a social media team, plan, policies and training, brand launch, reframing, community development, key opinion leader mapping and communications, brand monitoring, "conversation", business development, search engine optimization (SEO), reputation management, crisis planning and response, content curation and creation and engagement, digital governance, regulatory compliance: marketing in the digital marketplace. Social Business.
"Helping you when...
it matters most."